When I was a younger man, I worked a part time job selling cameras in an electronics store. My sales manager, one of those old dinosaurs who cared as much about customer satisfaction as he did about the bottom line, used to always remind us that we needed to find out what the customer really needed, and then put the right camera in their hands. Having seen more than a few celebrities lately who have had a few too many plastic surgeries, it occurs to me that this same message could, and should, be delivered to those giving, receiving or considering plastic surgery.
I am not out to judge anybody. Not only is it perfectly natural to want to look your best, but the world of cosmetic improvement can be incredibly terrifying due to the massively high number of types of plastic surgery. There are seemingly thousands of different types of plastic surgery, and they are nearly all expensive. Americans spent about 10 billion dollars on plastic surgery and treatments in 2011 alone. Expense plus variety can be a deadly combination for potential plastic surgery patients. Do they want a mini facelift procedure or just laser treatment for dark circles under their eyes? Do they need Juvederm for lips or a full on consultation with a facial plastic surgeon?
Unfortunately, these are not easy questions, and there are too few patient advocates for this branch of medicine. Too often, people are worried that only vain people seek plastic surgery. That is no longer the case. Plastic surgery is for all kinds of people, and it is not just about vanity. Fraxel laser technology, for example, is used to treat not only age lines, but also surface scarring, acne scarring and to heal dangerous damage to your skin from sun exposure among many other maladies.
Often, men are reluctant to seek the care of a plastic surgeon, due to a belief that cosmetic surgery is only for women. While women do make up a large percentage of cosmetic surgery patients (there were more than 307,000 breast augmentations surgeries completed in 2011 alone), there are many types of plastic surgery aimed squarely at men. Male Botox treatments, to give one example, have risen by about 258 percent in the last decade.
Cost seems to be the most pressing concern. The American Society for Plastic Surgeons conducted a study that showed that 62 percent of mothers would undergo a “mommy makeover” procedure if it were more affordable. Costs are not all that high for the right plastic surgery, however. The problem rests in the fact that not enough people know what they need, or how to find that out. In short, seek out a certified plastic surgeon if you are considering this leap. Find one that will guide you to what you need.