In France in 1870 the first printed picture postcard was created at Camp Conlie. About 23 years later the United States printed the first souvenir postcard. Using direct mail is becoming less and less frequent with the introduction of phone calls, emails, and text messages. It seems that the only mail you receive in your mailbox today are bills, and who wants to get those? Mail use to be exciting. Some of the most popular post cards from the 1920s on through the middle of the century featured risky images or colorful jokes. What happened to the mail service?
You may think the obvious answer is that technology advanced and the mail did not. This is simply not true. With technology and innovation direct mail has also been enhanced to run faster and better than it has in the past. With so many companies and businesses restricting their advertising and marketing strictly to online, maybe it is time you started direct mail campaigns and retap in to this market that many have left.
Direct mail campaigns can be used in a wide variety of companies. Business postcards can be sent on different occasions to make sure that the demographic is reminded of your business and the product or service it provides. Real estate postcards, for example, can be sent out when there are a bunch of new listings that are available. This way, if anyone is looking for a new home they can be reminded of your company and the services that they provide. Real estate direct mail postcards can be made by custom postcard printing companies with images of specific listings or anything else you may request.
Direct mail costs are also very low. You can reach a large number of people for cents a piece as opposed to spending hundreds or even thousands of dollars on large scale marketing and advertising campaigns. Messages are also frequently lost in translation in advertisements. Direct mail campaigns use marketing that frequently calls people to action. The man who made this possible, known as the father of contemporary direct marketing, was Lester Wunderman. He created the 1 800 toll free number as well as the magazine subscription card. Measures that Wunderman made possible, like dialing your companies 800 number, could be the call to action used on your own direct mail campaigns.
Being different is something that allows a company to stand out of the millions. Everyone runs online ads, and television commercials. Be the one that people remember and send a fun, colorful, cost effective piece of information to the public that you are trying to reach. Direct mail campaigns could be just the medium you are looking for. So before you throw your money away on something just like everyone else, try the old school service with a new school twist and invest in direct mail campaigns for your business. Learn more at this link.