Did you know that there are 645 million local page views every week online? In order to receive a significant amount of local traffic, your website must be effectively marketed online. By employing various internet marketing strategies, your dental practice website will see a growth in traffic, and this increased traffic can potentially be converted to more new-patient visits.
1. Web design. In order for dentist websites to attract more patients, they must be user friendly. In addition, the websites must be clear, concise, and creative so that users are able to navigate through them more easily. Since 15% of Americans suffer from some level of dental fear, your dental website design must make users feel more relaxed so that they become comfortable enough to visit your office.
2. Content SEO. Content creation is quickly becoming the most popular form of SEO, or search engine optimization, as 75% of marketers use it in their campaigns. Content SEO involves the creation of keyword-rich articles and blogs that are used to rank websites higher on search engines. Since the keywords can be tailored to draw more local traffic, your website can appeal only to the users that you want to attract.
3. PPC. Pay-per-click advertising is used to immediately rank dentist websites higher on search engines. Although businesses must pay a certain amount of money for each time their websites are clicked on, PPC allows websites to quickly reach the top of search engine results pages. Similar to content creation, PPC is a targeted form of SEO that allows your dental website to attract the high-quality local traffic that you want.
In order for your dental website to appeal to more local clientele, several internet marketing strategies must be utilized. Web design, content SEO, and PPC are all commonly used by dentist websites to attract a significant amount of local traffic. By acquiring more internet traffic, your website can effectively convert these users into new dental patients. Read more about this topic at this link: dentisthubs.com