Archive for April 26, 2013

Apr
26

Why SEO Benchmark Tools Improve Search Engine Rankings

Identifying problem areas of a website is the first step for improving the quality and the performance of a website. There is no need to shoot in the dark while trying to improve your website’s search engine rankings. Plenty of SEO tools are made available for your benefit, such as SEO benchmark tools. SEO benchmark tools give you the ability to grade your website. Comprehensive reports generated from SEO benchmark tools will show you where improvements are necessary for obtaining more visitors from search engines. Not all SEO benchmark tools provide the same valuable information about your website.

Be sure to read reviews about web grader tools, especially if you plan to buy benchmarking software. Website grader tools must provide certain reports in order for you to find where your site needs adjustments. For example, backlink reporting and backlink tracking is crucial for offsite optimization. SEO benchmark tools that give reports on backlinks will uncover problems with your offsite optimization you may have missed in the past. In other words, the only way to determine where you need to adjust your website is by using the proper tools that uncover problem areas. Ironically, some SEO benchmark tools will expose information about your competitor’s backlinks as well.

Website benchmarking tools will grade the relevancy of your website as well. A generated report will show you information about keywords and the relevancy of your site towards a certain market. SEO firms also use SEO benchmark tools to improve their client’s websites. Be sure test out a few SEO benchmark tools if you want to find out which tools give you the most information about your website. Competing against other website owners requires you to know all the details about your site’s search engine optimization. Outsourcing SEO is still necessary for obtaining a high organic position in major search engines.
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Apr
26

Consider A Private Label SEO

Search engine

Did you know that nearly 100 billion online searches are preformed each and every month? Or that more than 90 percent of internet users’ online experiences begin with a visit to a search engine? The bottom line is that in today’s world more and more consumers are using the internet, specifically search engines, to find the products and services that they need.

Therefore, SEO, or Search Engine Optimization, is a particularly important aspect of online marketing, as consumers are increasingly using search engines to find products and services to purchase. In fact, according to SEMPO, the North American search engine marketing industry will be valued at nearly $23B by the end of 2012. Studies show that when consumers utilize an internet search engine they typically click on the first link that meets their criteria and are unlikely to scroll through pages and pages of results. Therefore, the higher a website appears in search engine results pages, the more likely a consumer is to visit that website. It is also crucial that a website appears in organic, as opposed to sponsored, links: 70 percent of the links users click on are organic. SEO, which raises a website’s organic ranking in search engine results, is thus a crucial part of effective online marketing.

However, if you’re company doesn’t have the time or the talent to preform SEO services in house, it can be advantageous to consider an SEO service company or an SEO service firm, specifically a private label SEO company, such as White Label SEO. SEO services companies and SEO services firms, such as White Label SEO, can provide you with expert SEO services. Interestingly, more and more businesses are choosing to export SEO to an SEO company.

Alternatively, If you own a web design firm or an online marketing firm and would like to expand your services to SEO, you might also want to look into reseller plans. Reselling SEO using an SEO company, such as White label SEO, is a great option if you don’t have the skills to provide these services in house; through an SEO reseller program or an SEO reseller plan an SEO company can help you provide SEO services to your clients. Whatever your SEO needs, services through SEO services company, such as White label SEO, can be a great investment.